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Social Media Resources For Your Business

February 6, 2010 By Randy Schrum 12 Comments

As a business professional, so much information is available on using Social Platforms to generate business success. With so much noise, I wanted to take the time to provide the business world with three key categories of resources. They are key social media advisors who come not only highly recommended, but have the trackable experience as well. Next, I will share key tools that can help streamline your processes’ to better utilize your time invested. Finally, I will share key educational pieces you may want to take advantage of, before you review these resources take a look at this video.

Advisors
Nathan Kievman CEO of DemingHill, A Leading Social Media Firm
Chris Brogan Considered one of the foremost thought leaders in Social Media and well sought after advisor.
Mari Smith Considered to be the Facebook Queen
Seth Godin Considered to be a foremost business thought leader

Tools
Ping.fm: For Status Updates this tool will save you countless hours of time.
Hummingbird : Growing a targeted following on Twitter is tough enough. This tool does it on automation.
Google Alerts : Listen to your audience. Without knowing what your target market or competitors are doing online how can you expect to get a creative edge in your marketing process? You must use Google Alerts to keep an ear to the masses.

Education Material
Trust Agents

Twitter Power

Linked Into Marketing

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Filed Under: Education, Facebook, Linkedin, Marketing, Sales, Social Media, Twitter Tagged With: chris brogan, Facebook, Linkedin, Mari Smith, Nathan Kievman, Twitter

Developing A Strong Social Media Campaign

January 31, 2010 By Randy Schrum 7 Comments

Recently I received a post from a LinkedIn user who was quite bitter about Social Media. This sentiment is not that uncommon amongst my executive contacts and many of the very successful business owners I know.

I understand how at face value, social media seems like a big cluster of chaos. I mean really, how impactful can a tweet be or a LinkedIn group post or a fan page post?

Obviously strategy and tactics are requisite for success with these social tools, but failing social media campaigns are not always because of a poor strategy. Let me share with you some of our core beliefs from My Corporate Media, Your Social Media Advisor.

There are only three major components to creating successful (and profitable) social media campaigns:

1. Quality Content
2. Trust & Credibility
3. Capacity to Communicate/ Distribution Destinations (ie Group)s, Fan Pages, Followers, Etc.)

If any of these are missing from your social media campaign, IT WILL FAIL… period end of story! So for all the nay sayers out there, I challenge you to measure you successes (or failures) against these 3 categories. I would suggest that if you failed, you left out one of these 3 categories.

I share this with great confidence because My Corporate Media teaches others to follow this model and they do profit. They have attracted top fortune 1000 companies, earned 27,000 in 7 hours of real time marketing efforts, earned 250,000 over the course of 12 months, grew communities to 8,500 members in 11 days and there are many more examples.

So, my final thought for anyone that doesn’t believe social media is a place for business or a place for businesses to profit; adjust your strategy around these three principles for your next campaign and let us know how well you succeed!

*Let My Corporate Media recommend the write campaign and help you develop a strong Social Media Strategy. Email us to learn more at support@mycorporatemedia.com Put in the subject “Help My Company With Our Social Media Strategy”

Filed Under: Education, Media, Sales, Social Media Tagged With: Linkedin, Randy Schrum, Social Media, Social Media Campaign, Twitter

Generating Leads With Status Updates in Social Media

January 10, 2010 By Randy Schrum 13 Comments

So you and your company have a social media presence. How do you generate a lead using your status updates application? While I could write a book about this very subject, I would like to share just some practical strategies that will help move you and your company forward in this arena.

Some Practical Strategies for Generating Leads with Status Updates in Social Media:

1. First and foremost, be sure to use the 12:1 Ratio strategy. What do I mean by this? You should always be pushing 12 status updates that are not directly related to generating a lead. Rather these 12 updates should be informative, resourceful, and thoughtful to help your community. So for every single promotion you should focus twelve updates that are not, before making the next direct plug for your company. Otherwise your community will get tired of you quickly.
2. Just like in your business, what type of qualifying questions do you use to take a cold brand new lead to a warm lead? Use these qualifying questions in your status updates.
3. Next, give away a resource, book, or report with opt in of an email address.
4. Share your travels and upcoming events. You will be surprised who responds. Someone may be in the area and want to meet.
5. Integrate your status update application in one single place, read my recent article on Status Updates on Social Networks Made Easy.

These are just a couple practical ways to generate leads using Status Updates. What tips do you have to generate leads using Status Updates?

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Filed Under: Education, Facebook, Linkedin, Social Media, Twitter, Uncategorized Tagged With: Facbook, Linkedin, Ping.fm, Social Media Leads, Status Updates, Twitter