Developing A Strong Social Media Campaign

January 31, 2010 By 7 Comments

Recently I received a post from a LinkedIn user who was quite bitter about Social Media. This sentiment is not that uncommon amongst my executive contacts and many of the very successful business owners I know.

I understand how at face value, social media seems like a big cluster of chaos. I mean really, how impactful can a tweet be or a LinkedIn group post or a fan page post?

Obviously strategy and tactics are requisite for success with these social tools, but failing social media campaigns are not always because of a poor strategy. Let me share with you some of our core beliefs from My Corporate Media, Your Social Media Advisor.

There are only three major components to creating successful (and profitable) social media campaigns:

1. Quality Content
2. Trust & Credibility
3. Capacity to Communicate/ Distribution Destinations (ie Group)s, Fan Pages, Followers, Etc.)

If any of these are missing from your social media campaign, IT WILL FAIL… period end of story! So for all the nay sayers out there, I challenge you to measure you successes (or failures) against these 3 categories. I would suggest that if you failed, you left out one of these 3 categories.

I share this with great confidence because My Corporate Media teaches others to follow this model and they do profit. They have attracted top fortune 1000 companies, earned 27,000 in 7 hours of real time marketing efforts, earned 250,000 over the course of 12 months, grew communities to 8,500 members in 11 days and there are many more examples.

So, my final thought for anyone that doesn’t believe social media is a place for business or a place for businesses to profit; adjust your strategy around these three principles for your next campaign and let us know how well you succeed!

 

 

 

*Let My Corporate Media recommend the write campaign and help you develop a strong Social Media Strategy. Email us to learn more at support@mycorporatemedia.com  Put in the subject “Help My Company With Our Social Media Strategy”

Filed Under: Education, Media, Sales, Social Media Tagged With: , , , ,

Using LinkedIn to Build an Advisory Board

January 7, 2010 By 13 Comments

By Nathan Kievman

LinkedIn has been the best place to connect with people I never would have met otherwise. I love this media vehicle to accomplish all sorts of business objectives.

One of the many things I use LinkedIn for is creating sustainable, real, and valuable relationships with people I would be interested in having on my advisory board.

In a little over a months time, I was able to round out my business (Consulting Businesses on Strategic Alliances) and have a vast network of “experts” join my advisory board.

I used several methods to identify these individuals:

1. Joined groups where these individuals would likely hang out

2. Engaged the groups in discussions to build credibility (this process was key to enable the people I was seeking to contact me first)

3. I also searched for key people with certain titles with the search feature

4. When I found a new person I was interested in, I figured out what they needed first and tried to help them achieve their goals. (when you help someone, a vacuum is created and they feel compelled to help you sooner than later)

Before you start doing the above steps to build out your advisory board, be certain to do a strengths and weaknesses analysis of your self. Know exactly what you are good at and not so good at.

You must also do an analysis of your goals, see where you want to go and identify the key players that could help you achieve these goals, then include this type of person as a position to fill on your advisory board.

For more information on how to create an advisory board with Linkedin, check out this book at

LinkedIntoMarketing eBook

For more information on how to integrate LinkedIn with your business or professional objectives, join us and see why over 10,000 others are raving about our LinkedIn Power User Strategies Webinar (F.ree).

You may also want to join the #1 LinkedIn Strategies Group on LinkedIn HERE

Filed Under: Linkedin Tagged With: , , , , , , , , ,

5 Linkedin Profile Tips That I Know Drive Results

September 15, 2009 By 23 Comments

Over the last year I have written about my experience and success with driving resultsLinkedin Strategies that have produced measurable results. While I often get very target specific on articles, this week I wanted to just provide five tips that will drive results for your profile.

Here are 5 (five) Tips that will drive Profile results on Linkedin:

1. Your Headline: Should communicate your focus and how you can help others. This is not the place to name the company you’re a part of. You are listing that in your current employment. Take mine for example, currently I have this as my headline (which is directly under your name)

“Sales & Marketing Director | Social Media Strategist focusing on Lead Generation, ROI, Optimization, and Brand Advocacy”

2. Label your websites! People are more likely to click web links that have a few keywords rather than “my website”. Simply go to edit and change them with the selection of “other” and follow it from there.

3. Public Profile Link: This should just be your full name at the end and no numbers or other data. Be sure to change this if it does not read similar to mine. http://www.linkedin.com/in/randyschrum  . This will give you a slightly better ranking on Google. (by the way have you googled your name lately?)

4. Your Summary: This is a summary of why you’re on Linkedin and how you can help others. Again communicate your focus.

5. Specialties: Load your specialties with very specific keywords that relate to your unique experience. Put some real thought into this as this will drive search results that may feature you when Linkedin users search for specific keywords. For example I did not just put sales in mine, I also listed “Strategic Account Management”, this is just one example of how targeted I have gotten on my specialties. This has paid major dividends for me.

Would you like to learn more Power User Linkedin Strategies? Join us for our next “No Cost” Linkedin Webinar this Thursday…45 Minutes of solid content and then a Q & A afterwards that has been known to last over an hour 4pm Eastern. All we ask if for you to register so we have enough space for the webinar.

Register Here for the Linkedin Power Users Strategy Webinar “No Cost” 4pm Eastern This Thursday

~Randy Schrum

*Be Sure to get the Fast Start Guide to Linkedin Success on the right. (This is no charge)

*Profile Overhaul: For $300 we will provide a Professional Profile Overhaul- Top to Bottom. To learn more email support@mycorporatemedia  with the subject “Profile Overhaul”.

*Lets connect on Linkedin, send me a connection invite at linkwithrandy@yahoo.com

Filed Under: Linkedin Tagged With: , , , , ,
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