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Developing A Strong Social Media Campaign

January 31, 2010 By Randy Schrum 7 Comments

Recently I received a post from a LinkedIn user who was quite bitter about Social Media. This sentiment is not that uncommon amongst my executive contacts and many of the very successful business owners I know.

I understand how at face value, social media seems like a big cluster of chaos. I mean really, how impactful can a tweet be or a LinkedIn group post or a fan page post?

Obviously strategy and tactics are requisite for success with these social tools, but failing social media campaigns are not always because of a poor strategy. Let me share with you some of our core beliefs from My Corporate Media, Your Social Media Advisor.

There are only three major components to creating successful (and profitable) social media campaigns:

1. Quality Content
2. Trust & Credibility
3. Capacity to Communicate/ Distribution Destinations (ie Group)s, Fan Pages, Followers, Etc.)

If any of these are missing from your social media campaign, IT WILL FAIL… period end of story! So for all the nay sayers out there, I challenge you to measure you successes (or failures) against these 3 categories. I would suggest that if you failed, you left out one of these 3 categories.

I share this with great confidence because My Corporate Media teaches others to follow this model and they do profit. They have attracted top fortune 1000 companies, earned 27,000 in 7 hours of real time marketing efforts, earned 250,000 over the course of 12 months, grew communities to 8,500 members in 11 days and there are many more examples.

So, my final thought for anyone that doesn’t believe social media is a place for business or a place for businesses to profit; adjust your strategy around these three principles for your next campaign and let us know how well you succeed!

*Let My Corporate Media recommend the write campaign and help you develop a strong Social Media Strategy. Email us to learn more at support@mycorporatemedia.com Put in the subject “Help My Company With Our Social Media Strategy”

Filed Under: Education, Media, Sales, Social Media Tagged With: Linkedin, Randy Schrum, Social Media, Social Media Campaign, Twitter

Generating Leads With Status Updates in Social Media

January 10, 2010 By Randy Schrum 13 Comments

So you and your company have a social media presence. How do you generate a lead using your status updates application? While I could write a book about this very subject, I would like to share just some practical strategies that will help move you and your company forward in this arena.

Some Practical Strategies for Generating Leads with Status Updates in Social Media:

1. First and foremost, be sure to use the 12:1 Ratio strategy. What do I mean by this? You should always be pushing 12 status updates that are not directly related to generating a lead. Rather these 12 updates should be informative, resourceful, and thoughtful to help your community. So for every single promotion you should focus twelve updates that are not, before making the next direct plug for your company. Otherwise your community will get tired of you quickly.
2. Just like in your business, what type of qualifying questions do you use to take a cold brand new lead to a warm lead? Use these qualifying questions in your status updates.
3. Next, give away a resource, book, or report with opt in of an email address.
4. Share your travels and upcoming events. You will be surprised who responds. Someone may be in the area and want to meet.
5. Integrate your status update application in one single place, read my recent article on Status Updates on Social Networks Made Easy.

These are just a couple practical ways to generate leads using Status Updates. What tips do you have to generate leads using Status Updates?

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Be sure to grab our:

Fast Start Guide to LinkedIn
Fast Start Guide to Twitter
Register for our next LinkedIn Power Users Webinar with Playback
Five LinkedIn Power User Strategies

Filed Under: Education, Facebook, Linkedin, Social Media, Twitter, Uncategorized Tagged With: Facbook, Linkedin, Ping.fm, Social Media Leads, Status Updates, Twitter

Status Updates on Social Networks Made Easy

January 9, 2010 By Randy Schrum 16 Comments

Are you on multiple Social Networks for your business? Are you looking to bring continuity and one seem-less process to your status updates? Many services offer you the capability to send one status update that will update multiple social platforms at once. Many of them fall short of truly encompassing the majority of social networks online today. Except for one, that is Ping.fm, As a business professional myself this tool is a great resource to communicate one consistent message in just one full swoop.

Ping.fm should really be called “Status Updates Made Easy” for Social Networking. You can do status updates from Email, Chat, SMS, Blackberry, Android, WEB, Windows, OSX and much more soon. This is why Ping.fm is extremely easy to use and access –just send an update and it can touch on 50 social networks including Twitter, Facebook, MySpace, LinkedIn, Ning, WordPress, TypePad, Yammer, Status.net and many more. Ping.fm is compatible with every single Internet device in the world, which why it has become so successful among thousands of users.

Setting up your Ping.fm updates is really simple, first create an account then login and this screen will come up. On the lower left you see “add networks” click here to select which networks you want to add.

Then the list of networks comes up as seen below and you simple click on which ones you want to add and follow the directions to add. Usually it’s as simple as putting your username and password in for the account.

Recently Seesmic acquired Ping.fm, I would really call it a partnership as well since all the players at ping are working with seesmic. I am sure we can expect even more seem-less integration in the future.

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Be sure to grab our:

Fast Start Guide to LinkedIn
Fast Start Guide to Twitter
Register for our next LinkedIn Power Users Webinar with Playback
Five LinkedIn Power User Strategies

Filed Under: Education, Facebook, Linkedin, Social Media, Twitter Tagged With: Facebook, Linkedin, Ping.fm, seesmic, Status Updates, Twitter