Everything is Bigger on LinkedIn
LinkedIn seems to create big egos! There I said it and some of you know exactly what I mean while others haven’t been on LinkedIn long enough to understand this statement. Let me explain, I often run across LinkedIn profiles that make the individual look like Mother Teresa’s mentor. It starts with a long list of multiple job titles and a specialist in about 20 different areas you will discover as you read their profile, sound familiar?
I am all about sharing your accomplishments, experience, and expertise. Along with shining an effective well thought out spotlight, but not pulsating Vegas lights that we all know are not reality. Focus on your story and why you do what do. Share that and you WILL have something that grabs people’s attention.
Here is an example using my headline on LinkedIn.
I have to throw this in because it really is relevant, now the video is about 17 minutes and it will set you back the rest of the day, week, and maybe a few months on your own thoughts. However it is really relevant to communicating what, how, and why you do what you do.
(more to read below the video as well)
I told you the video was good!
What is Your Why?
So what do you think are profiles over inflated on LinkedIn? Do you know your why? Please share it.