LinkedIn has been the best place to connect with people I never would have met otherwise. I love this media vehicle to accomplish all sorts of business objectives.
One of the many things I use LinkedIn for is creating sustainable, real, and valuable relationships with people I would be interested in having on my advisory board.
In a little over a months time, I was able to round out my business (Consulting Businesses on Strategic Alliances) and have a vast network of “experts” join my advisory board.
I used several methods to identify these individuals:
1. Joined groups where these individuals would likely hang out
2. Engaged the groups in discussions to build credibility (this process was key to enable the people I was seeking to contact me first)
3. I also searched for key people with certain titles with the search feature
4. When I found a new person I was interested in, I figured out what they needed first and tried to help them achieve their goals. (when you help someone, a vacuum is created and they feel compelled to help you sooner than later)
Before you start doing the above steps to build out your advisory board, be certain to do a strengths and weaknesses analysis of your self. Know exactly what you are good at and not so good at.
You must also do an analysis of your goals, see where you want to go and identify the key players that could help you achieve these goals, then include this type of person as a position to fill on your advisory board.
For more information on how to create an advisory board with Linkedin, check out this book at
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