Getting Started with Social Media: Get a Feel for It First

14 Flares 14 Flares ×

Social media is great, but it can have its pitfalls, too.  There’s a very specific etiquette that comes with social media (especially as it pertains to business), and if you don’t follow it, you could find yourself banned in such a way that you even hurt your business.  Therefore, while the casual atmosphere of social media is certainly great for business, there are some things you should be aware of so that you can be careful, too when getting started with social media.

Don’t just jump in and start “selling”

The anonymity of the Internet has made people feel comfortable with just letting it “all hang out,” but that can come back to bite you big time if you’re trying to use it to promote your business.  For one, you DON’T want to be anonymous if you are a business.  You want people to know you and to trust you; you want them to depend on you for your expertise, and you want them to be comfortable with you as a “person.”  The more comfortable they are with you, the more likely they are to buy from you when the time comes.

Lurk first, then introduce yourself respectfully

One of the best things you can do when you sign on to social media to try to promote your business is to hang back and watch how things work first.  You’ll notice, for example, that people who try to spam are generally removed quickly from discussion — and even if they’re not, they may be flamed (made fun of, called out, and generally harassed) for their behavior.  If you want your business to succeed through social media, you will want to avoid the hard sell and direct spamming.

Instead, lurk to see how things work, and then introduce yourself respectfully by joining a discussion about a topic you‘re somewhat of an “expert“ on.  It should have to do with your niche, and the advice you give can certainly be related to the product or service you sell.  However, it should NOT directly “sell” your product or service, and instead should simply be advice related to the question asked.  Give away something for “free” with social networking — namely, your advice — and you’re much more likely to gain loyal customers quickly.

Promote indirectly

One of the best things about social media is that you can promote yourself indirectly, without overtly saying that you sell something.  You do this by putting your website address and any other relevant information about yourself in your profile and/or your sig. line, as applicable.  Once you come in on conversations and begin to participate (again, offering honest advice, and not trying to overtly sell anything), you’re indirectly advertising yourself simply by posting your signature line below your posts, and/or including information about your business and about you in your profile.  At least some of the people you’re participating with are bound to be curious about your website and about you and will go take a look.  And certainly, the people who are seeking your advice would likely go check you out and look at your profile, go visit your website, etc.

What’s great about this is you never have to engage in hard selling.  Instead, you gradually establish yourself as an expert, someone people can turn to for advice in your particular niche.  As you gain a reputation and a “brand” yourself as an expert, you can move on to the next area of social networking; that is, you’re actually going to put out content (videos and text) that will tell people more about your business, effortlessly, through viral marketing.





  1. Getting Started with Social Media: Get a Feel for It First

  2. Getting Started with Social Media: Get a Feel for It First ~ via @CraigMJamieson

  3. Getting Started with Social Media: Get a Feel for It First ~ via @CraigMJamieson

  4. RT @mycorporatemedia: Getting Started with Social Media: Get a Feel for It First

  5. Getting Started with Social Media: Get a Feel for It First

  6. Getting Started with #SocialMedia: Get a Feel for It First #marketing

  7. Great article. Social media is a great way to promote your company. The worst possible thing you could do is abuse it’s power. Thanks for sharing.
    Jamie@<a href=””>Franchise Public Relations</a>

  8. attarehman18 says:

    well what i can say about this article that it is written in a great manner i really admire your writing style, hope you may keep posting these kind of interesting posts.
    <a href=””>epoxy coatings</a>
    <a href=””>glue removal</a>

  9. Toll Free Numbers says:

    Now days Business Phone Service come packed with a lot of features.  You can basically customize your business phone service to fit your business needs.  When you see the features,  you will know how your current phone system is not good enough.  I have been using hosted pbx from Telcan.  With this business phone service, I can customize the welcome greeting, route calls to multiple numbers, even program what phone number to call at what time, have a professional voicemail, get my voicemail emailed and the list goes on.  It is very easy to set up using wizard.  Check out  <a href=””>Business Phone Service</a>

  10. chirumamilla.ajaykumar says:

    nice and very good

  11. The power of social media is definitely underestimated. Social media requires a lot of maintenance and upkeep on a consistent monthly basis. Thanks for sharing.Jamie@ &lt;a href=””&gt;Chicago Franchise Public Relations&lt;/a&gt;

  12. Really good information.keep blogging. &lt;a href=”” title=”commodity free tips” target=”_blank”&gt;commodity Tips&lt;/a&gt;

Speak Your Mind