Change, A Lesson from LinkedIn

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Challenge

One thing is for sure, adapting is all around us and when it comes to adapting to LinkedIn you must always be ready. Let me explain, I have been on LinkedIn from the early days and I have seen a lot of changes. I sit here in my office today thinking of new ways I can target prospects using LinkedIn…let me rewind.  For over the last two years I have been able to successfully generate anywhere from a 6% to 30% response rate through highly filtered message campaigns. Being able to do this has given me to the ability to charge customers for this unknown marketing method and charge we did. So much so that it almost became a critical piece of our business, but my business partner kept telling me we needed to find multiple ways to deliver these highly filtered prospects before LinkedIn changes.

 

Change

The changes came and guess what…we were ready thanks to my business partner Peter King, but how often are we ready for change? Better yet are you willing to change your current marketing methods and perceptions with your current prospects and customers to reach more and stay competitive?

Adjusting

So how do you prepare for change and stay on the leading edge? Here are some things we do:

  • Learn, follow the industry leaders and use what works.
  • Listen, to what the market is saying, use google alerts.
  • Think, by getting away at least a couple of times per month just to THINK.
  • Research, find new ways to meet your end goal through researching and testing.

Recap, make sure you set time aside to LEARN, LISTEN, THINK, AND RESEARCH. Like me here in this picture…

By the way we are still able to train people and companies on how to generate the 6% to 30% response rate on LinkedIn.  You can learn more from this 9 minute video I did on LinkedIn Lead Generation.

Thoughts?

So how do you handle and prepare for change?

 

Here are the recent changes by LinkedIn

 

 

Comments

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