Are you looking for ways to measure the success and power of your status updates? Do you want to shorten your URL’s along with tracking live data? Do you want to see how viral one of your links can go?
I have put together this short video to show you a little “bit” how I do it.
Have you found other ways to measure your status updates ROI?
It appears that in today’s social media world there are times when those who are the upper management of a company are not quite convinced about the benefits of using social media as a powerful tool.
The problem that arises is the great pain it takes to get those who really call the shots on board with it.
There are a few important factors to consider and mention when trying to get the real big wigs to see what you are seeing.
One of these ways is just the basic good old world of competition. If your chief rival is already using social media to grow their company, why shouldn’t you? Social Media is only going to get more and more popular, and if you don’t really open your eyes to see it now, you will really be playing catch up later and this is not a position you would want to find yourself in.
Another way is to just do some research about your company through search engines. Is your company at a high rank in certain social media fields or are they almost non-existent. Getting a motivated campaign going to better your standing in search performance will go a long way in convincing even the most closed off minds.
And finally make sure you engage them with hard facts. Show legitimate results from other top companies and show how these companies, especially those in your own field, are growing and benefiting from the usage of social media. It is very important to share these stories and provide a no way out approach for your leaders to say no. If they are faced with reality and nothing negative then they have no choice but to say yes, yes, yes to social media.
How does your company view social media?
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When you get into the realm of the small business owner, you will find that social media is truly creeping in at an amazing pace. The majority of this can be found by the usage of social networking sites such as Facebook, LinkedIn, and Twitter. Some of the basic benefits of using these sites would include the ability to make business contacts and maintain the links that you need between yourself and them.
The sites that I mentioned can be utilized in several different and very beneficial ways.
With Facebook, both an account for yourself as well as for your business can be created. By developing good communication with customers and contacts, you can eventually get people to just opt in to get messages from your company.
Creating a LinkedIn account is an amazing way of finding and communicating with professionals all over the world, even those who are already in a field specific to your own. This is a great way to share ideas with someone who already knows about what you do because they do the same thing.
Finally, when using Twitter, remember the great benefit that you get of promoting your business in such a few short words. You will find that when you look at other tweets from business owners that they are short, sweet, and to the point most of the time. This is yet another way of bringing customers to you.
Always remember that it’s the content of what you have that is most important. Useless and boring information will get you nowhere, but the opposite will provide for a truly strong and growing business as you head into the future.
Learn more how you and your small business can get started on Linkedin: LinkedIn Power User Strategies Webinar every Thursday at 4pm EST with live Q&A
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