Social media is great, but it can have its pitfalls, too. There’s a very specific etiquette that comes with social media (especially as it pertains to business), and if you don’t follow it, you could find yourself banned in such a way that you even hurt your business. Therefore, while the casual atmosphere of social media is certainly great for business, there are some things you should be aware of so that you can be careful, too when getting started with social media.
When it comes to social media for small business, the world is literally your oyster. What does that mean? It means that your customer base has the potential to be worldwide, depending on what you’re selling. Because social networking is so pervasive and can literally reach to every corner of the globe, you have the opportunity to find and target your customers specifically, thus potentially increasing your sales exponentially.
The retail experience is changing daily. The days of one way, push advertising are being transformed with social media so that the user has a greater degree of control and basically opts in for what they want, when they want it. This is very important for retailers because developing a deeper bond with customers will pay big dividends. Keep an eye out next time you go shopping. You will begin to notice the many opportunities for retailers to layer in social media marketing to their relationship building activities. Here are just a few that you will begin to notice in the New Year and many may apply to your business too:
- Reward customers for checking in on Foursquare while shopping
- Tweet the latest coupons to customers
- Provide details about a private client event on Facebook
- Invite customers to become guest bloggers on the blog
- Make shoppers feel special by providing them free product sample offers via Twitter
- Record and post short videos of new product releases via YouTube
- Incentivize store visitors to become Facebook Fans
- Make it easy to rate, review and share store information
There are so many things to communicate via social media. Here is a short list, be sure to add your own:
- Job opportunities
- Promote a contest
- Open house or after hours party
- New product launch
- Store employee of the month or shopper of the month
- Highlight satisfied customers and testimonials
This is just a start. Integrate these social media marketing strategies into your marketing mix and watch your client list grow and profits as well. To learn more about how to use social media marketing in your business, watch a complimentary webinar on Thursday at 1 PM Eastern at www.businesscaseforsocialmedia.com, provided by Social Media Training, Inc.