Social Media Marketing Matters: How Retailers Can Sell More with Social Media

February 1, 2011 By 21 Comments

The retail experience is changing daily.  The days of one way, push advertising are being transformed with social media so that the user has a greater degree of control and basically opts in for what they want, when they want it.  This is very important for retailers because developing a deeper bond with customers will pay big dividends.  Keep an eye out next time you go shopping.  You will begin to notice the many opportunities for retailers to layer in social media marketing to their relationship building activities.  Here are just a few that you will begin to notice in the New Year and many may apply to your business too:

  • Reward customers for checking in on Foursquare while shopping
  • Tweet the latest coupons to customers
  • Provide details about a private client event on Facebook
  • Invite customers to become guest bloggers on the blog
  • Make shoppers feel special by providing them free product sample offers via Twitter
  • Record and post short videos of new product releases via YouTube
  • Incentivize store visitors to become Facebook Fans
  • Make it easy to rate, review and share store information

There are so many things to communicate via social media.  Here is a short list, be sure to add your own:

  • Job opportunities
  • Promote a contest
  • Open house or after hours party
  • New product launch
  • Store employee of the month or shopper of the month
  • Highlight satisfied customers and testimonials

This is just a start.  Integrate these social media marketing strategies into your marketing mix and watch your client list grow and profits as well.  To learn more about how to use social media marketing in your business, watch a complimentary webinar on Thursday at 1 PM Eastern at www.businesscaseforsocialmedia.com, provided by Social Media Training, Inc.

Filed Under: Sales, Social Media 101 Tagged With: , ,

Who Moved My Cheese?

December 8, 2010 By Leave a Comment

Great video and book to help anyone in this new economy who maybe struggling with the right mindset. I read this book over 8 years ago.  It seems to always stick with me as it has some solid foundational concepts on thinking and direction.

Enjoy the video.

 

Join us as we share “The Business Case for Social Media” this Thursday at 1pm Eastern.

Filed Under: Marketing, Sales Tagged With: , , , ,

Social Media ByPassing The GateKeeper

October 15, 2010 By 11 Comments

Business Development, Telemarketing, and Sales professionals battle everyday to find ways to get past the gatekeeper.  In the emerging market of Social Media many professionals are leaving this untapped opportunity on the table.

Social Media has eliminated the gatekeeper in most cases.  How long will this window remain open know one knows, but it’s open.

Here are some of the ways to go straight to the decision maker using Social Media.

1.        Utilize the search system of LinkedIn, you can often find the decision maker you are looking for by adding the right keywords.   You can then either direct message them or pay for an in-mail account and send them a direct message as well.  Often times the persons contact information will be on their LinkedIn profile.

2.       Join target market groups on LinkedIn and Facebook.  Again utilize the search application to find decision makers or even find those who work at a specific company who can give you the information you need to contact your target.

3.       Find them on twitter using search.twitter.com and send them a message to their personal account or to the staff member who runs the corporate twitter account.

These are just some of the ways that Business Development, Telemarketing, and Sales professionals can find decision makers using social media.

Bonus if you don’t currently use Jigsaw you should check it out.  You can find countless contacts with phone numbers, email, etc.

So what ways do you use Social Media to get past the gatekeeper?

Filed Under: Sales Tagged With: , , ,
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