Facebook Marketing Can Be Tamed
You may or may not be a Facebook user, whether or not this phenomenon attracts your attention, you need to notice what is taking place. The masses are getting online and engaging in social media, many have continuous access due to the smartphone revolution that has exponentially gained advances in the market place. The impact of these trends and how they will ultimately affect our society and culture remains to be seen. One thing is for sure, the social media space is here to stay and Facebook will be at the forefront for the foreseeable future.
The success of your business may very well be predicated on how you respond and engage in the social media space. At very least you can leverage this space to get ahead of the competition, or simply engage in creating 21st century branding and customer loyalty.
Effective Social Media requires an art that is aware of age old marketing rules and strategies coupled with the relationship and impulses of an environment where decisions are made in and instant.
If you break into the social media space and hope to be successful you will use a combination of these two disciplines to create awareness, incentive, and relational loyalty. If you just promote your business you will end up in the list of the ignored and irrelevant. If you are smart you will engage in creative marketing, aware of this fact; the internet itself is replacing phone books and newspapers and over time… will change the way Americans watch TV.
Facebook numbers: 1.06 billion monthly active users
Here are some of the figures Facebook released January 30 2013:
• 1.06 billion monthly active users (MAU) as of December 31, 2012
• 618 million daily active users (DAU) for December 2012
• 680 million mobile MAUs as of December 31
• $1.58 billion in revenue for the last quarter
• $5.32 in average revenue per user in 2012
See more in the slides below.