Social media is great, but it can have its pitfalls, too. There’s a very specific etiquette that comes with social media (especially as it pertains to business), and if you don’t follow it, you could find yourself banned in such a way that you even hurt your business. Therefore, while the casual atmosphere of social media is certainly great for business, there are some things you should be aware of so that you can be careful, too when getting started with social media.
When it comes to social media for small business, the world is literally your oyster. What does that mean? It means that your customer base has the potential to be worldwide, depending on what you’re selling. Because social networking is so pervasive and can literally reach to every corner of the globe, you have the opportunity to find and target your customers specifically, thus potentially increasing your sales exponentially.
If you’re just starting your own small business, you may not know about social media and what it can do for you. At its essence, though, social media is a great way to “get the word out” about your business and help you grow almost effortlessly.
Sounds good, right? But before you get started, there are a few things you should know about social media and how it works.